Add Tiktok Pixel for Tiktok ads Pro

Add Tiktok Pixel for Tiktok ads Pro adds the TikTok Pixel to a WordPress site after you enable it, enter a Pixel ID, and save. The pixel entries page views, which can help you measure activity from TikTok campaigns and build audiences from site visitors.

WooCommerce page coverage

With the Pro shop option enabled, the pixel is added to product, cart, and checkout pages. The free version leaves out those WooCommerce pages. The pixel includes a base for shopping events, which you can define in TikTok Events Manager or add with your own event code.

Choose where event code runs

In the editor for a post, page, or product, a dedicated box lets you add event code to that page only. This can suit a page-specific action, such as a form thank-you page. The pixel must be enabled and the Pixel ID saved for the event code to execute.

Developer mode adds code you paste there to every page, as written. If you paste the complete TikTok base code in developer mode, switch off the standard pixel to avoid loading it twice. Only add code you trust and understand.

Set up and check the pixel

1. Install and activate the add-on in WordPress.
2. Open TikTok Pixel in the admin menu, enable the pixel, enter your Pixel ID, and save.
3. For a WooCommerce store, turn on the Pro store option. Add any page-specific events or developer-mode code you need.
4. Clear your site, server, or CDN cache if one is in use.
5. Check the page with TikTok Pixel Helper, which can identify the pixel and report errors.

The add-on does not send order amounts or product details to TikTok by itself, and it does not manage campaigns or use TikTok's server-side Events API. It also does not request user consent. Once enabled, the pixel loads for visitors on pages where it is installed. If your setup requires consent before marketing scripts load, use a consent management tool that can hold back the TikTok script until consent is given.