Pixelavo Pro: Facebook Pixel Tracking and AI Ads

Track site actions for Facebook campaigns

Pixelavo Pro brings Facebook Pixel settings and advertising utilities into WordPress. Configure multiple Pixels for separate ad accounts or campaigns, then pick which events to track on your site. Browser tracking can run alongside the Facebook Conversions API, which sends events server-side. This can help maintain tracking coverage when ad blockers or privacy settings affect browser tracking.

Available events depend on the shop integration and your settings. WooCommerce settings include add to cart, checkout, purchase, and product customization. Easy Digital Downloads (EDD) supports purchase tracking. Other events include page and category views, searches, cart changes, page scrolls, time on page, form submissions, downloads, registrations, logins, and telephone clicks. Pro event options include refunds, subscriptions, video activity, and internal or external links. You can also define custom events for page visits, button clicks, link interactions, or form submissions.

Review event activity and details

Automatic event matching connects site activity with corresponding events in Facebook Ads Manager. Real-time tracking lets you review user interactions. Advanced matching can send additional customer information to support attribution. Depending on the event, details can include referrer, language, categories, tags, coupon use, and shipping information.

Exclude selected WordPress roles, such as administrators, editors, and contributors, from tracking. Time-delay settings can keep bouncing visitors from triggering events.

Product feeds and AI tools

Generate product feeds for Facebook Dynamic Product Ads and Custom Audiences from a WooCommerce or EDD store.

The AI Ad Copy Generator uses product details, a target audience, and campaign objectives to create variations of primary text, headlines, and descriptions. Tone options include professional, casual, urgent, and luxury, with campaign-specific settings to guide the copy.

The AI Marketing Consultant is a chat tool for questions about campaign setup, targeting, Pixel troubleshooting, conversion tracking, budget allocation, and advertising practices. It saves conversation history for later reference. Supported model choices include OpenAI GPT-3.5, GPT-4, GPT-5, and Google Gemini. Connect your own provider API key; AI usage charges go directly to that provider, and the AI functions have no separate subscription fee from Pixelavo. API keys are protected with AES-256-CBC encryption. AI queries go directly to the selected provider; Pixelavo does not proxy or store those conversations.

Set up tracking

Install and activate Pixelavo in WordPress, add the relevant Facebook Pixel ID or IDs, and configure Conversions API options where needed. Choose events and any additional information to send, then set role exclusions or custom events as required. For store tracking, review the WooCommerce or EDD settings and check event activity before using it to guide campaign decisions. Add your OpenAI or Google Gemini API key if you plan to use the AI tools.