SlimStat Analytics Pro for WordPress Reporting

Where analytics data goes

SlimStat records visits and makes them available in your WordPress dashboard. Analytics are stored in your WordPress database by default. Pro also offers a separate external database option for analytics storage.

The searchable access log lists visits by date, country, browser, operating system, referrer, search term, or content type. Live reports can show the page viewed, approximate location, referral source, search term, server response time, and whether a request appears to come from a person or a bot.

Goals, funnels, and shop reports

Pro supports up to five conversion goals and three full funnels. Goals can track actions such as a WooCommerce sale, signup, or important pageview. Reports show unique and total conversions and conversion rates. Funnel templates cover WooCommerce checkout, signups, and content engagement, so you can review where visitors leave each sequence.

When WooCommerce analytics is enabled, Pro adds campaigns, landing pages, devices, coupons, refunds, and filtered CSV export to the revenue dashboard.

Heatmaps and user journeys

Pro includes click and scroll heatmaps over live pages, with previews for phone, tablet, and desktop. Optional recording can track element clicks, scroll depth, dead clicks, and rage clicks. It follows consent settings and Do Not Track, and does not store what visitors type.

The User Overview reports journeys for registered customers, including pages viewed, time on site, server response speed, and Gravatars. Extended Overview lets you add columns to that report and its export. Audience reports also cover returning readers, logged-in users, country, language, browser, operating system, and screen size.

Reports and network settings

• Schedule selected email reports as HTML tables or CSV files, with columns arranged for your needs.
• Rearrange, add, or conceal widgets in Real-Time, Overview, Audience, Site Analysis, and Traffic Sources reports.
• Manage reports and settings across a WordPress multisite network from one place.
• Connect the MaxMind geolocation API for more detailed visitor location information.
• Review visitor locations on a world map, check online visitors and top pages from the admin bar, and download reports as CSV. Excel export is also available in Pro.

Privacy and tracking options

Privacy controls include IP anonymization and one-way IP hashing, Do Not Track support, a translatable consent banner, WP Consent API integration, and scheduled data cleanup. The banner supports WPML and Polylang.

For cached sites, use client-side tracking. Server-side tracking can capture every request. SlimStat works with W3 Total Cache, WP Super Cache, Cloudflare, and most caching plugins.

Installation

Install SlimStat Analytics in WordPress, then activate the Pro edition. Configure privacy and reporting settings, goals, funnels, and scheduled email reports in the plugin settings. On multisite installations, use the network analytics tools to manage reporting across the network.