TrustedSite Certification Pro: Ecommerce Trustmarks

How site checks lead to certifications

TrustedSite Certification Pro lets online businesses display certifications and trustmarks across their websites to address shopper concerns about security, legitimacy, service, reviews and other parts of the buying journey. After you install the TrustedSite extension, TrustedSite checks the site for security issues and verifies key contact information. Passing both checks earns Certified Secure and Verified Business.

Certification Pro increases the visit limit and delivers access to the full set of certifications and trustmarks described for the service. Each mark covers a particular shopper concern:

• Issue-Free Orders: Uses customer testimonials to display that the business consistently delivers outstanding service.
• Shopper Identity Protection: Provides clients with protection for 90 days after purchase, including $100,000 in identity theft protection.
• Trusted Reviews: Displays reviews collected with ResellerRatings or Trustpilot.
• Data Protection: Shows visitors that login and checkout pages are secure.
• Spam-Free: Shows visitors that the business does not spam when collecting email addresses.

What shoppers see

Selecting the floating trustmark opens an on-site modal. It lists the certifications earned and explains how they were earned. The modal is available in 31 languages, so shoppers can review this information while browsing or completing a purchase.

Monthly visit limits and pricing

Pricing is based on usage and the number of visits received each month. A visit is counted when someone engages in a session during that month. The session cookie lasts 24 hours, and the monthly visit count resets at the beginning of each month. Account reporting shows how many visitors have seen the trustmark during the current month.

These limits and reports give ecommerce businesses a way to track trustmark exposure while using marks on shopping pages, checkout, review areas and email collection.

Installation and upgrade steps

For initial setup, install the TrustedSite extension, allow the site to be checked for security issues, and provide the information needed for contact verification. Once both checks are passed, the available certifications can be displayed through the trustmark. Use the account area to monitor monthly trustmark visits.

To upgrade, log in to your TrustedSite account and select the Pro option. After the first payment, account setup can be completed in a few minutes. The existing trustmark code stays the same. Additional trustmarks need additional code snippets; directions are provided after the upgrade.

Plan and service details

TrustedSite states that paid plans include a 30-day money-back guarantee if there is no increase in conversions. TrustedSite also states that it uses Amazon Web Services as a CDN and complies with GDPR, the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework.