WordPress plugin
WP Google Analytics Events Pro
WP Google Analytics Events Pro lets you configure visitor interactions on a WordPress site as Google Analytics events, reducing the need to write JavaScript for each action. An event entries a selected action, such as clicking a call to action or scrolling to a pricing table. Use these events to set goals, compare calls to action, follow in-page navigation and see how many visitors reach the end of an article.
Measure actions beyond page views
WP Google Analytics Events Pro lets you configure visitor interactions on a WordPress site as Google Analytics events, reducing the need to write JavaScript for each action. An event entries a selected action, such as clicking a call to action or scrolling to a pricing table. Use these events to set goals, compare calls to action, follow in-page navigation and see how many visitors reach the end of an article.
Other examples include contact form submissions, email and telephone links, PDF downloads, banners, videos and scroll activity.
Pro tracking and team options
- One-click link tracking: Track links without writing elaborate custom code for each one.
- Event placeholders: Add information to event data.
- Media tracking: Track self-hosted audio and video, as well as YouTube and Vimeo interactions.
- Team permissions: Manage the add-on with permissions suited to collaborative administration.
- Pro support: Access the Pro support team.
Google Analytics and Tag Manager
The add-on works with Google Tag Manager through its data layer, which passes event information to Tag Manager. This can extend the interaction tracking available beyond Tag Manager's built-in options.
Events may appear almost immediately in the Google Analytics real-time dashboard under events. The full report is under Behavior and Events, where activity can take up to 24 hours to appear.
Compatibility and setup
WP Google Analytics Events is not compatible with Google Analytics GA4. The plugin information directs GA4 users to the separate Goal Tracker for Google Analytics GA4 plugin.
To set it up, install and activate the Pro plugin in WordPress, then open the WP Google Analytics settings page. Enter your Google Analytics account identifier, add scroll tracking, and make scroll and click events. Review the click, scroll, advanced mode, media, email, telephone and PDF download options that apply to your site. If you use Google Tag Manager, follow the data layer setup guidance and verify events in Google Analytics.
